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MBA students on Study Tour - StudyTours
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MBA students on Study Tour

Study Tour Programme

MBA students on Study Tour


Study Tour
joined our custom made Study Tour programme in Rotterdam this year! It was the fifth time GFKM visited RSM Erasmus University since the inception of Study Tours in 2013. This years programme was designed for Executive MBA students to share knowledge, experience and best practices with the Faculty and speakers from RSM around the theme Management and Leadership in International Context.
Their two days study programme was kicked off on Thursday 4th of April by Prof. Stefano PuntoniProfessor of Marketing at Rotterdam School of Management, Erasmus University (RSM), who gave a lecture about Purposeful Positioning. He explained amongst others that we have to get to the heart of the problem to innovate and connect innovation to purpose!
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After a nice lunch in the Erasmus Food Plaza, Prof. Ting Li, Endowed Professor of Digital Business Rotterdam School of Management, Erasmus University, taught a session about Data and competitive intelligence. She explained how customers behaviour can be better predicted by analysing the channels they use. IMG_3627 (2)
On Friday morning Frans van Keulen, Chief External Relations Officer at the Port of Rotterdam, taught the Polish participants about the biggest port of Europe and Hetty Brand-Boswijk, CPCC, PCC, CNTC, Master Licensee Neuroscience & Effectiveness and Director of Coachingl/Lead Coach at Rotterdam School of Management, Erasmus University
ended the day with a workshop on ‘Leader as coach’!
We wish the students all the wisdom and success in their future endeavors and are looking forward to welcoming back  GFKM next year!
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